![]() And Salesforce paid a reported $800 million to buy Datorama's platform that plugs into its marketing cloud. ![]() For example, Adobe recently announced that it's paying $4.75 billion for Marketo to integrate its automation software.The wave centers on these cloud titans filling in holes that help brands store and manage their data and then using data to run and measure targeted marketing campaigns. The recent marketing tech M&A seems to signal consolidation is happening. ![]()
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